Logotype,
Brandbook,
Social Media,
Visualization on media,
Print files
Focus on the idea and the system is the main thing. Even a minimalistic identity can be intense if it has an internal logic. This project has become an example of how content is conveyed through a form.
We crafted a custom wordmark with soft character, easily adaptable across tags, packaging, and digital formats. The visual system features a calm and thoughtful color palette, paired with typefaces that express clarity, taste, and restraint.
The identity was built around the idea of the Fil rouge — a red thread that runs through everything. This metaphor shaped the entire visual language: from elegant, flowing lines to balanced compositions and understated rhythm.