Work on the project began with the study of references, the analysis of the target audience and the meanings inherent in the name "Filrouge". It was important to convey the feeling of "handiwork", delicacy and simultaneous consistency — as if you were following a thin but confident thread.
Work on the project began with the study of references, the analysis of the target audience and the meanings inherent in the name "Filrouge". It was important to convey the feeling of "handiwork", delicacy and simultaneous consistency — as if you were following a thin but confident thread.
Work on the project began with the study of references, the analysis of the target audience and the meanings inherent in the name "Filrouge". It was important to convey the feeling of "handiwork", delicacy and simultaneous consistency — as if you were following a thin but confident thread.
Work on the project began with the study of references, the analysis of the target audience and the meanings inherent in the name "Filrouge". It was important to convey the feeling of "handiwork", delicacy and simultaneous consistency — as if you were following a thin but confident thread.
Work on the project began with the study of references, the analysis of the target audience and the meanings inherent in the name "Filrouge". It was important to convey the feeling of "handiwork", delicacy and simultaneous consistency — as if you were following a thin but confident thread.
I started by analyzing the references, the meaning of the name and the target audience. The idea of "fil rouge" — as a thread running through the entire brand — became the basis of the visual concept. I chose the style, fonts and colors, and built a system in which visual lightness is combined with an internal structure.
Middle UX.UI дизайнер (full time)
Middle+ UX.UI дизайнер (part-time)
UX.UI дизайнер (part-time)
UX.UI дизайнер (full time)
Более 5 лет я помогаю компаниям запускать и развивать цифровые продукты с помощью продуманного UX / UI дизайна, предлагая решения, которые повышают вовлеченность, оптимизируют конверсии и повышают восприятие бренда. Сотрудничаю с ведущими российскими агентствами и возглавляю собственную команду дизайнеров.